MelodyVR has appointed Miles Lewis as Chief Commercial Officer(CCO).
Lewis is a former Senior Vice President International for Shazam, which was bought by Apple for a reported $400m in 2018.
Lewis brings a wealth of experience and knowledge to the role having previously held sales and commercial roles with Last.fm, Yahoo and AOL.
In his new role at MelodyVR, he will lead commercial strategy and strategic partnerships, with a key focus on revenue generation and global growth.
MelodyVR has partnerships across the music industry, including major and independent labels, publishers and venues and has teamed up with a huge array of international artists to build the world’s largest library of immersive and interactive virtual reality music experiences.
“I look forward to launching exciting and engaging initiatives that will build meaningful commercial partnerships and I am incredibly honoured to be joining the MelodyVR team at this point in its trajectory.”
Miles Lewis
Miles Lewis said: “The opportunity to experience your favourite music via virtual reality is a new frontier in entertainment.
“As brand’s marketing strategies increasingly utilise storytelling to build more powerful relationships with consumers, the ability to create an in-depth connection with an audience via MelodyVR will become increasingly more valuable.
“As consumers continue to want greater access to original content and unique experiences, we will be increasingly able to connect them with the artists they love via the MelodyVR platform.
“I look forward to launching exciting and engaging initiatives that will build meaningful commercial partnerships and I am incredibly honoured to be joining the MelodyVR team at this point in its trajectory.”
“I look forward to working with Miles and his team at this exciting point in our Company’s development and growth.”
Anthony Matchett, MelodyVR
Anthony Matchett, Executive Chairman and CEO of MelodyVR, added: “I am very pleased to announce the appointment of Miles Lewis as Chief Commercial Officer.
“As part of the company’s Executive Management team, Miles’ prior experience across sales and commercial functions will further our opportunities with regards to strategic partnerships, branded content opportunities and revenue generation.
“I look forward to working with Miles and his team at this exciting point in our Company’s development and growth.”Music Business Worldwide
