Boomplay has inked another licensing deal – and has added 2m users in the past month.
The streaming and download music service that covers multiple regions in Africa has signed a deal with Merlin, the global digital rights agency for independent labels.
Merlin’s membership includes more than 20,000 record labels and distributors from 6o countries (commanding in excess of 12% of the digital music market).
Boomplay, available in the likes of Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia offers a catalog of over 10m songs and videos.
The deal with Merlin follows Boomplay’s licensing deal signed with Sony Music Entertainment last month, at which time the service revealed that it had 60m users.
The platform now has over 62 million users according to the press release announcing the partnership.
Boomplay is jointly owned by two large-scale Chinese companies, Transsion Holdings NetEase as part of their Transsnet Music Limited JV.
“We are so excited to be working with Merlin and introducing the world’s largest network of independent labels into Africa.”
Phil Choi, Boomplay (pictured main)
Boomplay’s Director of Content & Strategy, Phil Choi, said: “We are so excited to be working with Merlin and introducing the world’s largest network of independent labels into Africa.
“Boomplay continues to be at the forefront of developing the African music industry and this partnership will enable a far greater range of international artists to access our market.”
“Boomplay’s vision is to build the largest and most reliable music ecosystem in Africa, and working with Merlin brings us significantly closer to that goal.”
Tosin Sorinola, Boomplay
Boomplay’s Head of Marketing Africa, Tosin Sorinola: ”This is an important partnership, and offers our African listener base a stronger opportunity to access and enjoy a greater range and depth of music.
“Boomplay’s vision is to build the largest and most reliable music ecosystem in Africa, and working with Merlin brings us significantly closer to that goal.”
“Merlin is a globally-facing business, and I am delighted that our independent members will now be at the heart of Africa’s exciting and fast-evolving music market.”
Charlie Lexton, Merlin
Charlie Lexton, Chief Commercial Officer, Merlin, added: “Merlin is a globally-facing business, and I am delighted that our independent members will now be at the heart of Africa’s exciting and fast-evolving music market.
“We look forward to working closely with Boomplay, to further developing this partnership, and building deep and lasting connections across the continent.”Music Business Worldwide
