Milk & Honey has signed fast rising artist Tom Gregory to a worldwide management deal.
Through this new agreement, Gregory will be managed by Milk & Honey Founder and President Lucas Keller and Alex Harrow, manager and head of the firm’s New York division.
The signing is part of Milk & Honey’s growing initiative for expansion in Europe, with the company recently opening offices in London and Amsterdam, with more planned in 2021.
Additionally, this is the company’s first serious step outside of electronic music and songwriter producers.
Gregory and Milk & Honey met through the group’s relationship with Matt James and Frank Sanders from electronic client M22, who will be on team Tom alongside Milk & Honey.
Gregory’s new album Heaven in a World So Cold came out on September 18 and hit every Spotify New Music Friday in the world, while his current single is Top 5 at both German and French radio.
Tom Gregory’s hits include Finger Tips,Run To You,Losing Sleep, Honest and Small Steps, songs that have collectively garnered over 93.6 million streams on Spotify and over 9m on Apple Music.
His January 2020 release Fingertips charted at No.1 in Germany, No.6 in France and has over 48.5 million Spotify streams and 5.5 million on Apple Music.
His next release Never Let Me Down was a No.1 hit in Austria, Poland and No.3 in Germany (with over 78m streams on Spotify and 7.9m on Apple Music) and his newest release Rather Be You charting at No.6 on German radio with 5m Spotify streams and 1.4m on Apple Music.
In addition, he has over 33,372,713 collective views on YouTube.
“Tom is a global priority for our company and we plan to make a major impact in the UK and U.S. markets in the next 24 months.”
Lucas Keller
Keller said: “When Matt and Frank first played me Tom’s music, I knew that I just had to be involved.
“This kid is a global super star and we had recently discussed rallying behind a global pop artist, which makes total sense given our track record of hits, especially with singer songwriters.
“Tom is a global priority for our company and we plan to make a major impact in the UK and U.S. markets in the next 24 months.”
“The sky is the limit for him and we are excited and humbled to be along for the ride.”
Alex Harrow, Milk & Honey
Alex Harrow, Manager & Head of Milk & Honey New York office, added: “The entire Milk & Honey family and I could not be more excited about Tom. He’s the complete package.
“The sky is the limit for him and we are excited and humbled to be along for the ride. His debut album is just the tip of a very large iceberg.”
“I’m absolutely thrilled to have all of this coming together. I’m from such a small town in the north of England where opportunities like this rarely happen to people.”
Tom Gregory
Tom Gregory said: “I’m absolutely thrilled to have all of this coming together. I’m from such a small town in the north of England where opportunities like this rarely happen to people.
“It’s a privilege to know that the guys (Milk and Honey) really believe in my vision and I know together we will make the next steps for me breaking out of Europe.
“This, along with my latest album release is making for super exciting times ahead!”
“Tom is already showing what he is capable of with the current success internationally and we are so excited to be a part of this journey with him.”
Matt James and Frank Sanders, M22
M22’s Matt James and Frank Sanders, said: “We are very excited to have Tom Gregory as a part of our team.
“Tom is already showing what he is capable of with the current success internationally and we are so excited to be a part of this journey with him.”Music Business Worldwide
