Mixcloud has hired music industry veteran Daniel Petruzzi as its Vice President of Partnerships.
Petruzzi will be responsible for growing and deepening engagement with Mixcloud’s US creator community while advocating for the recently launched Mixcloud Select fan-to-creator subscription service.
He will be based in New York and will drive the London-born company’s US expansion.
Prior to joining Mixcloud, Petruzzi spent over 17 years at Okayplayer, beginning as a Developer and ending as President/Creative Director.
As Creative Director, Petruzzi led every aspect of the company’s visual identity including their thriving e-commerce unit.
Petruzzi also led online creative services for legendary hip-hop group The Roots, including overseeing the visual identity for the annual Roots Picnic festival.
He also served as Digital Strategy Director at Mass Appeal, Chief Content Officer at Knitting Factory Entertainment, and President of The Talkhouse.
Petruzzi also founded Okay Space, a multi-use production studio, pop-up venue, and art gallery in Williamsburg, Brooklyn. There, he served as Director, Curator, and Producer.
“Daniel has played a critical role in establishing Okayplayer as a cultural force in the music world and beyond, helping to define and create the gold standard for online music communities comprised of both artists and fans.”
Nikhil Shah, Mixcloud
“Daniel has played a critical role in establishing Okayplayer as a cultural force in the music world and beyond, helping to define and create the gold standard for online music communities comprised of both artists and fans,” said Nikhil Shah, Co-Founder of Mixcloud.
“We are thrilled to have him join Mixcloud’s New York office, where his culture marketing expertise and music industry knowledge will help us greatly expand our community in the world’s biggest market.”
“I’m looking forward to helping the team dig in to the US scene, securing the talent partnerships needed to solidify their place as the go-to platform for creators and their fans worldwide.”
Daniel Petruzzi
Petruzzi added: “Mixcloud’s history is grounded in integrity, both toward its creator community and the music industry.
“They’re going through an exciting period of growth and have big ideas to evolve from being a tech platform into a culturally relevant brand.
“I’m looking forward to helping the team dig in to the US scene, securing the talent partnerships needed to solidify their place as the go-to platform for creators and their fans worldwide.”
Mixcloud also recently hired Joseph Strinati as Business Director of Brand Partnerships.Music Business Worldwide
