LÜM, a Madison, Wisconsin-based music discovery and music streaming startup has closed its seed funding round, bringing the company’s total investment to $1.2 million in less than a year.
Additionally, LÜM and US concert promoter Frank Productions have formed a strategic partnership.
As part of the strategic partnership, Dan Polans, Director of Business Intelligence at Frank Productions, has joined the LÜM Board of Directors.
LÜM is a social media and music streaming application that focuses exclusively on emerging artists.
The company is currently running an exclusive beta version of its app for any musicians and fans.
The app will launch in the US on the App Store this summer.
“LÜM is on a mission to create a platform where artists can finally succeed outside traditional streaming models, and fans can be the sole influencers – determining what music trends hit next.”
Max Fergus, LÜM
Max Fergus, CEO and co-founder of LÜM said: “Ultimately, we will be the go-to digital application for anyone interested in finding great, emerging music.
“LÜM is on a mission to create a platform where artists can finally succeed outside traditional streaming models, and fans can be the sole influencers – determining what music trends hit next.”
“The mission of Frank Productions is connecting artists with fans and helping them have fun since 1964.”
Joel Plant, Frank Productions
Joel Plant, CEO of Frank Productions added: “The mission of Frank Productions is connecting artists with fans and helping them have fun since 1964.
“The LÜM app is a tool for both artists and fans to connect with one another and share and discover new music together. We’re very excited about this venture and look forward to what our unique partnership can build for fans and artists.”
Dan Polans said: “The partnership allows us to explore trends and patterns in emerging music to help both the Frank Productions and LÜM teams make better, faster and stronger data-driven decisions.”Music Business Worldwide