Natalie Madaj will be stepping in to lead the Digital team at Warner Chappell Music as the publisher’s new SVP, Global Digital.
Eric Mackay, EVP, Global Digital Strategy, who has led the company’s global digital strategy since 2017, has decided to move on from Warner Chappell, according to a statement from the company.
Madaj was previously Senior Vice President, Digital Licensing, Americas, a position she was promoted to in January 2021.
She will officially start in her new role in early 2022, and Mackay has agreed to stay on in the interim to continue to oversee the team and ensure a smooth transition.
Madaj joined Warner Chappell in 2018 as Vice President, Digital Licensing, North America and was promoted to her current role as SVP, Digital Licensing, Americas this past January.
Alongside Mackay, she’s led and spearheaded global commercial digital initiatives, with an emphasis on North and South America.
Under her leadership, the company has also renewed digital deals with key partners and helped forge new relationships with companies like Equinox, Peloton, Snap and TikTok.
“Natalie has an incredible eye for identifying trends and has spent the last few years finding creative ways to integrate our writers’ songs into exciting new technologies.”
Warner Chappell Music Co-Chair and CEO Guy Moot, and Co-Chair and COO, Carianne Marshall, said: “Natalie has an incredible eye for identifying trends and has spent the last few years finding creative ways to integrate our writers’ songs into exciting new technologies.
“A strong leader and savvy dealmaker, her expertise will continue to be critical to our success. We’re very proud to see her grow even more with us as a senior leader at Warner Chappell.”
Moot and Marshall added: “Digital has been a huge area of growth, and we can’t thank Eric enough for his leadership and contributions.
“Since joining us in 2015, he’s built a talented and forward-looking team that’s prioritized strengthening our relationships with DSPs around the world, landing and negotiating the best possible deals for our songwriters. We know he’ll continue to be successful in his future ventures.”Music Business Worldwide
