Berlin-based music production DJ technology brand Native Instruments has appointed Tracy Maraj (pictured right) as Chief People Officer and Nicholas Goubert (picture left) as Vice President Platform Services.
The news follows the appointment of ex Airbnb and Google executive Paul Jeszenszky who joined as Chief Marketing Officer in January 2019.
Native Instruments has described the string of new hires as “the biggest leadership transformation” in its 23-year history.
Maraj joins from MeteoGoup where she was a member of the senior leadership team and has extensive experience in the technology sector, including senior roles at Salesforce, Intel, Cisco, Netscape, and Hewlett Packard.
Reporting directly into Chief Innovation Officer and President Mate Galic, Goubert will focus on product strategy, innovation management, big data and analytics.
Goubert is also a seasoned technology executive and serves as an advisor and board member to various international tech startups.
In his previous roles, he led product innovation and strategy at SoundCloud, the Daimler Innovation Lab, and at HERE Technologies.
These executives will work alongside Lars Kroeger (CFO) and Jan Wergin (CTO) and report into the Native Instruments Management Board made up of Chief Executive Officer and Co-Founder, Daniel Haver and Chief Innovation Officer and President, Mate Galic.
“I’m thrilled to join an industry which fuzes cutting edge technology with the passion and inspiration associated with music creation.”
Tracy Maraj
Maraj said: “I’m thrilled to join an industry which fuzes cutting edge technology with the passion and inspiration associated with music creation.
“There’s an opportunity to translate Native’s values into behaviors that further enable positive culture and embody diversity as it relates to embracing our differences.
“Developing an employee experience that attracts and retains the best talent will be key and I look forward to starting what’s sure to be an exciting journey.”
“With the appointment of these stellar leaders, the final pieces are in place to execute against this ambitious vision and usher in a new era of music making for all.”
Daniel Haver, Native Instruments
Haver added: “It’s not overstating the point to say that Native has played a significant role in the evolution of the music industry since the business was formed 23 years ago in Berlin.
“However, we now face our biggest challenge to date: to redefine the industry with the emergence of a truly connected and accessible ecosystem of tools, sounds, and services, enabling everyone to make music.
“With the appointment of these stellar leaders, the final pieces are in place to execute against this ambitious vision and usher in a new era of music making for all.”
Last month SoundCloud launched a new DJ software integration with Native Instruments, which is live in new iPad and desktop app, TRAKTOR DJ 2.Music Business Worldwide
