Free platform Nokia MixRadio has launched in China – making it the first major streaming service to do so.
The digital service has now licensed 30 million tracks for its online radio offering, and launched last night in China at the MOMA art space in Bejing.
Popular Asian musician Khalil Fong performed exclusive new material to 200 of his most devoted fans. MixRadio has worked with Fong to and local musicians Tia Ray and DJ Wordy to curate playlists of the best Chinese music for the regaion.
Jyrki Rosenberg (pictured), VP, Entertainment, Nokia said: “Launching in China makes our mission clear, to provide the best in global music through the most simple, personal music streaming service available. China is a huge, ever-evolving music market and an incredibly exciting music scene to be involved in.
“Nokia believes that music should cross boundaries and interchange globally. Apart from bringing the best Western music to the East, Nokia MixRadio will act as an international platform for local artists to share their music with the rest of the world”
Nokia MixRadio is available to Nokia Lumia owners across 31 countries,Music Business Worldwide
