Independent label Partisan Records has appointed Theresa Adebiyi (pictured) as Creative Director, effective immediately.
Adebiyi joins the company from Ninja Tune, where she was Creative Marketing Manager, working on global campaigns for the likes of Young Fathers, Little Dragon, Maribou State, Cinematic Orchestra, Jordan Rakei, Actress and Roots Manuva.
Before Ninja Tune, Adebiyi worked at Lex Records across a broad range of music and film projects such as the MF DOOM x Clarks Originals and writer Alan Moore and director Mitch Jenkins film series The Show supported in part by Creators Project / VICE.
Adebiyi, who will divide her time between the company’s London and New York offices, will have responsibility for overseeing the ‘intersection between A&R and marketing’.
“I’m proud to be a part of such a strong and ambitious team and am looking forward to helping shape the label’s future.”
Theresa Adebiyi
In addition to this, she will also have UK-specific product management responsibilities for select album campaigns while also overseeing the creative direction and product development for the Fela Kuti catalog, which the company represents.
Adebiyi will report directly to Partisan Records President Tim Putnam and to Jeff Bell, General Manager of International on all UK product management.
Partisan Records, which has offices in New York, Los Angeles and London, was co-founded in Brooklyn in 2007 by Tim Putnam and Ian Wheeler and its roster includes artists such as Cigarettes After Sex, IDLES, Fontaines DC, Deer Tick, Eagulls, The Black Angels, John Grant and more.
Adebiyi said: “I’m incredibly excited to be joining Partisan in this global role.
“I’ve long admired the label and have watched it go from strength to strength.
“I’m proud to be a part of such a strong and ambitious team and am looking forward to helping shape the label’s future.”
“Her inherent understanding of an artist’s creative vision and ability to translate it to award-winning marketing campaigns is unmatched.”
Zena White, Partisan Records
Zena White, Global Managing Director of Partisan Records added: “We couldn’t be more excited to have Theresa on board.
“Her inherent understanding of an artist’s creative vision and ability to translate it to award-winning marketing campaigns is unmatched.
“She is joining the label at an exciting time and we look forward to working with her and our artists to take all of our creative output to the next level.”
Music Business Worldwide
