Big Loud Records has promoted Patch Culbertson to EVP / GM, effective immediately.
Culbertson becomes the company’s first-ever Executive Vice President and will report directly to the Big Loud partners – Seth England, Joey Moi, and Craig Wiseman.
Culbertson first joined Big Loud Records as VP of A&R in 2017 and rose to SVP / GM of the label in 2021.
With this promotion, he continues to oversee day-to-day operations, strategizing on commercial tactics and helping to expand the creative development of the Big Loud Records roster, which includes Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, and ERNEST.
The roster also includes Griffen Palmer, Hailey Whitters, HARDY, HIXTAPE, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rose, MacKenzie Porter, Maggie Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr., and Zandi Holup.
Prior to Big Loud, Culbertson spent eight years at Republic Records, rising to Director of A&R at their New York headquarters.
His work at Republic included signing and developing acts like Aminé, Florida Georgia Line (via Republic Nashville), SoMo, and The Naked and Famous.
He additionally spearheaded releases from Colbie Caillat, Florence + The Machine, Mat Kearney, The Lonely Island, and more, as well as a number of soundtracks from movies including Ted, Jersey Shore, Safe Haven, and Snow White and the Huntsman.
“Patch has been a critical part of Big Loud’s success for over seven years now.”
Seth England
“Patch has been a critical part of Big Loud’s success for over seven years now,” Seth England said.
“He’s a brilliant strategist with an unmatched ability to process information and make sound decisions. Patch is a true leader that’s continued to invest in this company with his time and expertise, and his impact can’t be underestimated. This promotion is well-earned.”
“I am immensely proud of the accomplishments of our roster and staff these past seven years.”
Patch Culbertson
Culbertson added: “I am immensely proud of the accomplishments of our roster and staff these past seven years.
“It is a privilege to serve these artists and work alongside a best-in-class team that is writing its own chapter in music history. A special thank you to Seth, Joey, Craig, and (Big Loud COO) Austen (Adams) for their support and leadership. They continue to show the world how to win with integrity, and I’m honored to be part of it.”
“What sets Patch apart as a GM is that he – like all of us at Big Loud – continues to keep songs first.”
Joey Moi
Moi added: “What sets Patch apart as a GM is that he – like all of us at Big Loud – continues to keep songs first.
“He applies his analytics brain and his firsthand understanding of artists and how they work best to every circumstance, while balancing the growth of our company. We’re grateful for his continued leadership.”Music Business Worldwide
