In the last four months, in addition to covering the Canadian market, Better Noise says that Cormack stepped in to lead the campaigns for Asking Alexandria, Bad Wolves, All Good Things, and Eva Under Fire, overseeing the distribution and marketing of all projects by these artists.
Cormack’s promotion elevates his responsibilities to overseeing the overall day-to-day running of the company.
Beginning his career at Universal Music Canada handling the Canadian marketing for MCA Records, Polydor Records, The Disney Music Group, and the Strategic Marketing Division, Cormack moved into running television marketing, creative, and research departments for prominent television brands.
He also launched and ran Sparkwheel Marketing & Strategy, a boutique lifestyle and market-research agency in 2019, where he worked directly with independent artists, content producers, and YouTube brands.
New York-headquartered BNM (formerly Eleven Seven Music) was founded in 2006 by Allen Kovac, who has managed acts including The Bee Gees and Mötley Crüe.
The company bills itself as the “premier independent [rock] music label under Better Noise Entertainment, a content creation and marketing company that produces music, books, films, documentaries, TV shows, theatrical productions, and tours.”
“Having worked with Paul at Universal Music International I knew of Paul’s tremendous can-do attitude and problem-solving nature.”
Dan Waite, Better Noise Music
About Cormack’s promotion, President Dan Waite, said: “Having worked with Paul at Universal Music International I knew of Paul’s tremendous can-do attitude and problem-solving nature.
“Paul’s insights and analytical nature are already showing results, and this promotion to GM reflects BNM growth targets for our artists and Paul’s place within those ambitions.”
“In this expanded role I look forward to working closely with the global Better Noise team to achieve success for all of the artists and projects on the roster.”
Pual Cormack
Cormack added: “Since joining Better Noise I have been impressed by the label’s commitment to artist development, and also by the company’s strategic, and tactical use of data.
“In this expanded role I look forward to working closely with the global Better Noise team to achieve success for all of the artists and projects on the roster.
“This is a busy year with the global release of The Retaliators feature film in September, new releases coming from Five Finger Death Punch, The Hu, Dirty Heads, NOTHING MORE and Bad Wolves, not to mention Eva Under Fire and Classless Act, Better Noise’s two developing acts poised to break globally. What a fantastic time to begin in this new role.”
“Paul has made an immediate impact since joining Better Noise.”
Steve Kline, Better Noise
Better Noise Chief Operating Officer Steve Kline, said: “Paul has made an immediate impact since joining Better Noise.
“I look forward to him contributing even further as he applies his skill set and experience in this expanded leadership role.”
