Polydor marketing exec Liz Goodwin is joining Glassnote as Managing Director of the independent music company’s UK office.
Goodwin has spent the last 14 years at Universal imprint Polydor, where she was Head of Campaign Strategy, responsible for developing and overseeing the creative and marketing plans of artists including Lana Del Rey, Imagine Dragons, Elbow, Snow Patrol, Eminem and more.
“We are honoured to have someone of Liz’s level of expertise joining the Glassnote team. The success she has achieved and the calibre of artists she has worked with speaks for itself.”
Glassnote Founder and President Daniel Glass said: “We are honoured to have someone of Liz’s level of expertise joining the Glassnote team.
“The success she has achieved and the calibre of artists she has worked with speaks for itself.I’m confident she will continue to build upon what is already an exceptional international roster.”
Goodwin worked with Del Rey from the launch of her debut single Video Games in 2011, and has been instrumental in setting the strategy and aesthetic tone for all of her album campaigns to date on a global scale.
In 2009, she won the Music Week Award for Artist Marketing Campaign Of The Year for Elbow’s The Seldom Seen Kid, which sold over 1 million copies in the UK.
Having worked with Snow Patrol since their third album A Hundred Million Suns, Goodwin curated the various formats for their double platinum Best Of releases.
She’s also overseen marketing campaigns for Lady Gaga, Marilyn Manson and 30 Seconds To Mars.
Said Goodwin: “Glassnote’s reputation as an independent label is unmatched within the global music community. I’m delighted to be joining their incredible team and am truly excited to be working with their roster of extremely talented artists and bringing my experience to the company to help consolidate and grow Glassnote’s global profile.”
In the UK office, where she’ll be based from March, Goodwin joins A&R Manager Ed Poston, International Marketing exec Ellie Hewitt and Director of UK and European Operations, Sam Rumney, who said: “I am deeply thrilled to welcome Liz to our team here at Glassnote. Within moments of meeting, we just clicked. I am beyond excited to see what we can achieve together, she’s a force to be reckoned with!”
