European music festival brand Primavera Sound has signed an exclusive ticketing partnership with UK-born mobile ticketing platform DICE.
The deal will see DICE power tickets for all Primavera Sound events in Europe, including Primavera Sound Festival in Barcelona, NOS Primavera Sound Festival in Porto, Portugal, in addition to the Primavera Tours and the club night Nitsa at Sala Apolo in Barcelona.
The deal follows a landmark year for the Spanish-born festival. This year saw 220,000 people head to Barcelona to watch Primavera’s 50/50 gender-balanced line-up.
Partnering with the United Nations to help work towards achieving the UN’s Sustainable Development Goals, Primavera Sound claims to be the first major festival in history to reach its pledge of achieving a completely equal gender-balanced line-up.
Founded in London in 2014, DICE is now live in the UK, US, France, Italy and Australia. DICE’s partnership with Primavera Sound marks its launch into the Spanish music market.
DICE’s platform stops touts since there’s no ticket to resell. As well as this, DICE’s refund and waiting list feature removes the need for secondary resale.
The app is highly personalized for each fan with a ‘Discover’ feature that combines algorithms with music streaming data to recommend upcoming gigs and events.
“Top security features for the fan and the promoter, a great user experience, dedicated service to customers and the suppression of all use of paper in the process make DICE the perfect ticketing partner for the years to come.”
Pablo Soler, Primavera Sound
Pablo Soler, Founder of Primavera Sound, said: “Our team has been selling tickets for Headliner Shows and Club Nights for three decades and Primavera Sound faces it’s 20th anniversary next edition.
“Selling tickets is key, and everything we know from DICE makes their platform the best option both for our festivals and events.
“Top security features for the fan and the promoter, a great user experience, dedicated service to customers and the suppression of all use of paper in the process make DICE the perfect ticketing partner for the years to come.”
“It’s an exciting time for Primavera as they continue to expand globally and with DICE they have a team that is on a relentless mission to get people out more.”
Phil Hutcheon, DICE
Phil Hutcheon, DICE CEO said “We looked at all the problems of ticketing and fixed them from a fan’s perspective. When artists and promoters use DICE, tickets don’t end up on the secondary market. We make it super easy for fans to buy and we use our data to help fans discover amazing events. A third of our sales now come via the DICE recommendation engine.”
Added Hutcheon: “I’ve been going to Primavera Festival for years because I love everything about it. It’s an exciting time for Primavera as they continue to expand globally and with DICE they have a team that is on a relentless mission to get people out more. Primavera are again leading by example – this time to eliminate scalping while offering their fans the best ticket buying experience possible.”Music Business Worldwide
