US publishing company Pulse has extended its admin deal with Music Asset Management (MAM) to manages its admin arm, Pulse Publishing Administration.
Through the deal, MAM founder Mary Jo Menella (pictured) and her team will continue overseeing Pulse’s global administration of more than 150 catalogs.
Those include joint venture partners such as Creative Nation (Luke Laird and Beth Laird’s Nashville publishing company), Rick Rubin’s American Songs, Mark Anthony’s Magnus Media and Mass Appeal.
Since its inception in 2014, Pulse Publishing Administration’s gross worldwide collections have doubled in growth year-over-year.
In 2017, the firm reported a record 205% increase in gross revenues over 2016.
MAM has been instrumental in the company’s international expansion, overseeing global strategic planning, including direct Pan European digital licensing agreements through IMPEL supported by CTM Publishing.
The company also has oversight of other key international partners such as Native Tongue Music (Australia), peermusic (Latin America), Casablanca Media (Canada), Geoff Paynter (South Africa), and Fujipacific Music (Asia) – Pulse’s key financial partner that joined the company in 2014 to invest in creative ventures and help form Pulse Publishing Administration.
“In only three years Pulse Publishing Administration has firmly distinguished itself as the “go-to” company that maximizes value for rights owners, and provides a high level of services, expertise and personal attention that delivers results.”
scott cutler, pulse music group
Scott Cutler, co-CEO of Pulse Music Group, said: “We’re proud of the success of Pulse Publishing Administration and very pleased to extend our relationship with Mary Jo Mennella and Music Asset Management, Inc.
“In only three years Pulse Publishing Administration has firmly distinguished itself as the “go-to” company that maximizes value for rights owners, and provides a high level of services, expertise and personal attention that delivers results.”
“We’re thrilled to continue working with the incredibly creative and visionary team at Pulse Music Group, and look forward to an exciting next chapter for this dynamic company.”
mary jo mennella, music asset management
Mennella added: “We’re thrilled to continue working with the incredibly creative and visionary team at Pulse Music Group, and look forward to an exciting next chapter for this dynamic company.
“I would like to thank Scott and Josh for their leadership, support and strong commitment, enabling us to continue to provide exceptional global administration to their writers.”
Pulse’s roster includes writers that have been behind some of the biggest hits of recent years, such as Marty James (‘Despacito [Remix]’ by Luis Fonsi & Daddy Yankee ft. Justin Bieber) and Starrah (‘Havana’ by Camila Cabello ft. Young Thug, ‘What Lovers Do’ by Maroon 5 ft. SZA, ‘Feels’ by Calvin Harris ft. Pharrell Williams, Katy Perry & Big Sean, ‘Now or Never’ by Halsey).
Its signings also include Tyler Johnson (Harry Styles’ debut hit ‘Sign of the Times’), Rob Mandell (‘Bad and Boujee’ by Migos ft. Lil Uzi Vert), and Ruth Anne Cunningham (Niall Horan’s ‘Slow Hands’).
Pulse is celebrating numerous Grammy nominations this year by its songwriters, producers and artists, including Song of the Year, Record of the Year and Best Pop/Duo or Group Performance for ‘Despacito (Remix)’, as well as Best Rap Song for ‘Chase Me’ by Danger Mouse ft. Run The Jewels & Big Boi (co-written by El-P).
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