Amazon Music has hired Raymond Leon Roker as its Global Head of Editorial.
The LA-based exec will report to Ryan Redington, Director of Amazon Music and will lead all aspects of Amazon Music’s editorial content strategy across music, video, and voice.
Roker’s appointment follows last year’s departure of Alex Luke, Amazon Music’s former Global Head of Programming and Content Strategy, who joined SiriusXM, as Senior Vice President, Digital Content for both SiriusXM and Pandora.
Roker joins Amazon Music from AEG where he most recently served as Head of AEG Studios, leading content development across music, sports, and facilities.
While at AEG, Roker spent seven years as EIC/Creative Director of the Coachella Valley Music + Arts Festival Live Stream on YouTube, and was an Executive Producer of the 2020 feature documentary, ‘Coachella: 20 Years in the Desert.’
Roker began his career as the co-founder + CEO/Publisher of lifestyle publication URB, known for its early coverage of America’s emerging music scenes through the ’90s and ’00s.
“Raymond is an industry leader, and is coming to Amazon Music with an incredibly valuable perspective for compelling content.”
Ryan Redington
“Raymond is an industry leader, and is coming to Amazon Music with an incredibly valuable perspective for compelling content,” said Redington.
“As we continue to work closely with labels and artists to break boundaries across music and culture, Raymond is bringing decades of experience as a respected, strategic storyteller who will change the way our customers experience music around the world.”
“What immediately appealed to me about Amazon Music, was the unfettered desire, and like-minded drive of the team to create compelling content and storytelling across a variety of different vessels.”
Raymond Leon Roker
Roker added: “What immediately appealed to me about Amazon Music, was the unfettered desire, and like-minded drive of the team to create compelling content and storytelling across a variety of different vessels.
“Amazon Music is uniquely positioned to develop a creative editorial portfolio across voice, visual, and streaming, and I’m thrilled to build upon the incredible work that’s already been done, creating premium content for music fans around the globe.”Music Business Worldwide
