Reservoir announces the signing of two-time Grammy-nominated artist, songwriter, and producer Joyner Lucas to a worldwide publishing deal.
The deal includes global rights to Lucas’ entire catalog of works including upcoming album, ADHD, due out on March 27.
Since announcing ADHD, he has released a steady stream of tracks from the album including Isis featuring rapper Logic, Gold-certified I Love, and most recently Lotto, among others.
Lucas recruited hitmakers including Boi-1da and Timbaland for the project and will release the album independently on his own Twenty Nine Music Group label.
Last year, Lucas earned two Grammy Award nominations for Best Rap Song for his co-write and feature on Eminem’s Lucky You, and Best Music Video for his viral solo single I’m Not Racist.
His collaboration with Eminem debuted at No.6 on Billboard’s Hot 100 and was the third single off his No.1 Billboard and Platinum-certified album, Kamikaze.
The Worcester, Massachusetts-born Lucas has been rapping since the age of 10.
After releasing a series of mixtapes, his 2015 project Along Came Joyner, broke through thanks to the single, Ross Capicchioni.
The track’s success led to Lucas’ featured performance in BET’s Hip-Hop Cypher at that year’s BET Awards.
His next project, 508-507-2209, featured tracks I’m Sorry, Ultrasound, Winter Blues, and We Gon Be Alright, each racking up tens of millions of Spotify streams.
In 2018, Lucas teamed up with Chris Brown on the collaborative project, Angels & Demons, releasing a series of singles together including the Gold-certified Stranger Things, which has been streamed over 110 million times on Spotify.
All-together, Lucas’ has upwards of 1.25 billion streams on that platform alone.
“My first album had to align with a publisher who shares the same vision as me.”
Joyner Lucas
“My first album had to align with a publisher who shares the same vision as me,” said Lucas.
“Faith at Reservoir was always an early believer and it felt like the right place for my art to live.”
“As an independent music company, Reservoir is passionate about supporting artists like Joyner, especially at a time like this with so much uncertainty in the world, and we’re excited to partner with him to build his legacy.”
Faith Newman, Reservoir
Reservoir SVP of A&R and Catalog Development Faith Newman, added: “Lyrically, Joyner is one of the most gifted MCs out there right now.
“I first met Joyner years ago and it’s been inspiring to watch his star rise, while seeing him take control of his career as a fiercely independent artist.
“As an independent music company, Reservoir is passionate about supporting artists like Joyner, especially at a time like this with so much uncertainty in the world, and we’re excited to partner with him to build his legacy.”Music Business Worldwide
