300 Entertainment has promoted Ryan MacTaggart to Senior Vice President, Artist Development & Lifestyle Marketing, in addition to promoting Gary “Bolo” Sargeant to Vice President, Urban & Rhythm Promotion, and Michael McArthur to Vice President, A&R.
The news was announced by Co-Presidents Rayna Bass and Selim Bouab.
MacTaggart will continue to focus on immersive marketing and artist development for artists from Megan Thee Stallion to Tee Grizzley.
Bolo leads promotions at the Urban and Rhythm formats, spearheading radio for the likes of Gunna, Mary J. Blige, Young Thug, Hunxho, and many others.
Meanwhile, McArthur will sign, develop, and cultivate new talent, working with artists such as Mary J. Blige, WanMor, Kenya Vaun, and more.
In 2016, MacTaggart joined 300 Entertainment as Director of Artist Development and Brand & Lifestyle Marketing.
Along the way, according to the company, he proved “integral” to the success of acts such as Megan Thee Stallion, Gunna, Tee Grizzley, Young Thug, and Lil Keed.
Among many initiatives, he organized and orchestrated the non-profit campaign DJs 4 Just Us in 2020, featuring a cohort of popular Minnesota , and raising money to help the community affected by the George Floyd uprising and benefiting the “We Love Lake Street” Fund.
Prior, he spent seven years at Interscope Records where he catalyzed massive campaigns for Lady Gaga, Kendrick Lamar, and Imagine Dragons, to name a few.
He launched his career at Jive Records before going on to MCA Records and Universal Music Group.
Bolo entered the fold at 300 Entertainment as National Senior Director of Promotions in 2021.
Over the past two years, the company says he “ignited widespread radio success” for the likes of superstars such as Gunna, Mary J. Blige, and Hunxho, among others.
Previously, he served as Director of Radio Promotions at Columbia Records for 15 years. He kicked off his career at ARISTA Records during 2002. He is also based in the 300 Entertainment New York headquarters.
McArthur collaborated closely with Mary J. Blige and her team on her comeback album, Good Morning Gorgeous, which received six Grammy Award nominations.
Prior to joining 300, McArthur worked with R&B stars such as Estelle, Keyshia Cole, and Musiq Soulchild, in addition to top songwriters and producers.
He started his career in sales and marketing at Polygram and later worked in promotions at Island Def Jam, a division of Universal Music Group. He is a Co-founder of DASH — a non-profit organization that provides opportunities for students to learn about the entertainment industry while developing thought leadership skills.
He has worked as a Professor at Rowan University since 2016. He is based in 300 Entertainment’s New York office.
“Ryan, Bolo, and Michael are dynamic team players with innovative ideas, respect for the culture, and unwavering support for our artists.”
Rayna Bass and Selim Bouab
Regarding these promotions, Bass and Bouab, said: “Ryan, Bolo, and Michael are dynamic team players with innovative ideas, respect for the culture, and unwavering support for our artists. They’re integral to the continued success and growth of 300 Entertainment.
“We’d like to congratulate them as they embark on another chapter with the company in these new roles.”
“I’m excited to tell the stories of our artists and show them how to build careers. I grew up in Minneapolis a world away from the music industry, and now I live my dream every day at this amazing label.”
Ryan MacTaggart
MacTaggart added: “Since the beginning of 300 Entertainment, the team has focused on empowering artists.
“We’re really given the latitude to think outside of the box. Kevin [Liles, Co-founder of 300 Entertainment and Chairman/C.E.O. of 300 Elektra Entertainment], Rayna, and Selim consistently enable us to break down boundaries and try new things.
“I’m excited to tell the stories of our artists and show them how to build careers. I grew up in Minneapolis a world away from the music industry, and now I live my dream every day at this amazing label.
“We have a family bond at 300 Entertainment that Kevin, Rayna, and Selim have actively cultivated. This entire team understands and lives the culture.”
Gary “Bolo” Sargeant
Bolo added: “We have a family bond at 300 Entertainment that Kevin, Rayna, and Selim have actively cultivated. This entire team understands and lives the culture.
“It inspires you to work as hard as possible. With anything I do for our artists, I always put every bit of myself into it. I touch every corner and do everything possible for us to win.”
“It’s incredible to work with Selim and Rayna. They are amazing, forward-thinking, cutting-edge, strong, and talented leaders.”
Michael McArthur
McArthur said: “I’ve known Kevin for over 20 years and worked with him in different capacities. When the opportunity came to work with 300 Entertainment, it furthered our commitment to make great songs with great artists.
“It’s incredible to work with Selim and Rayna. They are amazing, forward-thinking, cutting-edge, strong, and talented leaders. It feels like working with family, and the opportunity to make timeless music along with culturally relevant artistry is an honor and privilege.”
Rayna Bass and Selim Bouab were promoted to Co-Presidents of 300 Entertainment in June last year.
The news marked the first major executive move at the company since it was acquired by Warner Music Group at the end of last year.Music Business Worldwide