Island Records has named Shahendra Ohneswere as its Head Of Creative Strategy.
In the newly-created position, Ohneswere will lead the overall creative strategy (including multi-platform content, art, and video) as well as digital marketing initiatives across the label.
Based in New York, Ohneswere will report directly to Imran Majid and Justin Eshak, Co-CEOs of Island Records.
Ohneswere joins Islands Records from Columbia.
There, he served as Senior Vice President of Content Development & Co-Head of Digital Marketing since 2018.
There he co-led the digital and content team, developing and executing the label’s content strategy, for campaigns on behalf of Adele, Beyonce, Lil Nas X, Harry Styles, Rosalía, Fivio Foreign, Lil TJay, and others.
Prior to Columbia, Ohneswere was Senior Vice President of Creative Marketing at Roc Nation, where he worked across campaigns for Jay-Z, the Made In America Festival, and more.
Specializing in the fields of creative marketing, digital strategy, and talent management, Island notes that Ohneswere has led “award-winning, culture shifting global campaigns” for artists and brands for over 15 years.
“Joining the next generation at Island gives me the opportunity to bring my background and experience to the forefront of Island’s legendary artist roster and unmatched staff.”
Shahendra Ohneswere
“The start of my love of music began with Island Records. Joining the next generation at Island gives me the opportunity to bring my background and experience to the forefront of Island’s legendary artist roster and unmatched staff,” said Shahendra Ohneswere.
“My career has been building to this moment, and I look forward to working closely with Imran and Justin to reach the highest heights we can accomplish.”
“Shahendra has carved out a unique position in the industry and helped orchestrate some of biggest global breakthroughs of the past decade.”
Justin Eshak, Island Records
Justin Eshak said: “Shahendra has carved out a unique position in the industry and helped orchestrate some of biggest global breakthroughs of the past decade.”
“Shahendra is an invaluable addition to the Island family.”
Imran Majid, Island Records
Imran Majid said: “He brings a creative and innovative approach to storytelling through visuals and aesthetic in all of his work.
“Shahendra is an invaluable addition to the Island family.”Music Business Worldwide
