B2B music licensing marketplace Songtradr has partnered with mindfulness label myndstream for sync services.
Myndstream is described as a label that “harnesses the power of music to help listeners relax, rest, focus, reduce stress, inspire creativity, and calm anxiety”.
Through this partnership, Songtradr will introduce a new genre of music to its ecosystem featuring a catalog of 1,400 songs.
myndstream was born out of two music brands, Real Music and Cutting Edge Group, to create music that promotes personal wellbeing.
The label is home to chart-topping, award-winning artists who have collectively amassed billions of streams across all platforms.
myndstream’s music has also been used in prisons, hospitals, and governmental organizations to relieve high stress levels, support conflict resolution, and to create tranquil and productive environments.
The company has recently partnered with notable brands such as Calm, Sweaty Betty, SARVA, and alo.
This announcement follows the recent news of Songtradr’s oversubscribed series D funding round, in which it raised USD $50 million.
Songtradr’s platform currently has 800,000 users across 130 different countries and specializes in music licensing, rights management, monetization and distribution.
The company holds offices in Los Angeles, New York, Belfast, London, Paris, Amsterdam, Hamburg, Berlin, Warsaw, Singapore, Tokyo, Melbourne and Sydney.
Songtradr also recently launched a Global Creative division led by music industry veteran, Amanda Schupf.
“Through our partnership with myndstream, we can service our network of buyers with the highest quality music perfect for any health and wellness campaign or new media channel.”
Amanda Schupf, Songtradr
“Music is a great tool for promoting the power of meditation and mindfulness,” said Amanda Schupf, SVP of Global Creative Services at Songtradr.
“Through our partnership with myndstream, we can service our network of buyers with the highest quality music perfect for any health and wellness campaign or new media channel.
“We’re looking forward to tapping into this growing space and creating new opportunities for both the myndstream artists and Songtradr partners.”
“As we continue to build myndstream across the wellness music space, we strive to align with leading brands and platforms that can strategically promote our music and messaging.”
Darren Blumenthal, Cutting Edge Group
Darren Blumenthal, Managing Director of Cutting Edge Group, said: “As we continue to build myndstream across the wellness music space, we strive to align with leading brands and platforms that can strategically promote our music and messaging.
“Songtradr’s music licensing platform allows for myndstream’s music to reach a sizable and credible market of end users of music that will help further propel our brand, as well as create awareness for, and deliver unique opportunities to, monetize our music.”
Music Business Worldwide
