Sony Music just seriously improved its credentials in German hip-hop.
The major record company has inked a partnership deal to distribute the entire catalog of two independent labels – Selfmade and Division – that are are the forefront of rap music in the European country.
The catalog includes nine No.1 albums, while the deal also covers distribution of future album releases by the two labels.
The labels’ artists include the 257ers, Karate Andi, RIN, Kynda Gray and Yugo.
Additionally, Elvir Omerbegovic, Managing Partner and co-founder of Selfmade Records, has been named President of Urban Music, Sony Music Germany.
“Sony Music is very ambitious and we look forward to a productive collaboration between our teams.”
Elvir Omerbegovic, Selfmade Records
In doing so, he joins forces with Patrick Mushatsi Kareba, CEO of Sony Music GSA, as well as Daniel Lieberberg, President Sony Music Entertainment Continental Europe & Africa.
Omerbegovic will also continue to lead Selfmade’s label business in a dual role.
Selfmade previously inked a global distribution deal with Sony rival, Universal Music Group, in 2014 – an agreement which now appears to have come to an end.
Omerbegovic said: “I have known Patrick Mushatsi Kareba and Daniel Lieberberg for many years. They share our vision of progressive urban music.
“Sony Music is very ambitious and we look forward to a productive collaboration between our teams.”
Patrick Mushatsi Kareba, CEO of Sony Music GSA, said: “I look forward to working with Elvir, his team and his exciting artists.
“The entire Sony Music family will be the sparring partner for his pioneering work to supplement another successful chapter.”
[Pictured: Patrick Mushatsi-Kareba, CEO Sony Music GSA; Elvir Omerbegovic, President of Urban Sony Music Germany; Daniel Lieberberg, President Sony Music Entertainment Continental Europe & Africa]Music Business Worldwide
