Sony Music Entertainment has signed a long-term deal with Arvato Replication for the production and logistics of disc products for the Mexican market.
The news comes five months after MBW reported that Sony DADC was to close its main plant in the region.
Sony Music is the market leader in Mexico amongst the majors, with superstars including Justin Timberlake, Pink, Shakira, Foo Fighters, Bob Dylan and Beyoncé.
The Arvato deal covers all services from manufacturing the disc products including printed materials, fulfillment and delivering it to the retailers via Arvato’s site in Mexico City.
“We are delighted to expand the successful cooperation with Sony Music with this contract on this crucial market for Central America,” says Sven Deutschmann, CEO of Arvato Replication.
The contract was closed a few weeks ago. It comprises national and global titles from Sony’s current and the catalogue business, which are being supplied by Arvato to the wholesalers as well as direct to certain retailers.
“With Arvato Replication we opted for an experienced and well-established partner in the production of discs,” explains Gerhard Blum, senior vice president distribution and supply chain International at Sony Music Entertainment.
Represented since 1978 in the Central American country, Arvato Replication provides integrated content services to leading providers of various entertainment divisions and has been working with the key customer in the European music segment for many years.
[Pictured: arvato-project manager Miguel Gutierez, Gerhard Blum (SVP International Distribution & Supply Chain Sony Music), Richard Seifert (SVP Finance Sony Music), Peter Schaper (COO arvato Replication USA and Mexico), Arturo Ortega (operation manager Sony Music) and Arturo Martinez (CFO arvato Replication Mexico).]Music Business Worldwide
