Spirit Music Group has partnered with Latin music label and publisher Sunflower Entertainment Group to launch Spirit Music Latino, a new division dedicated to Latin songwriters, artists and catalogues.
Through the partnership, Spirit will leverage the network of relationships that Sunflower’s founders Jamar Chess and Juan Carlos Barguil have established throughout their careers in Latin music, as well as the company’s publishing catalogue, to build Spirit Music Latino into a diverse, multi-faceted Latin music publishing operation.
The new division will also be on the lookout for catalogue acquisitions in the various Latin genres. Chess and Barguil will join Spirit Music Latino in the company’s New York-based office, and Spirit will also administer their various catalogues globally.
The catalogue of Sunflower Entertainment Group features names including El Alfa, Vakero, Discos Fuentes, Zacarias Ferreira, Luis Vargas, Los Daddys, Mozart La Para and Codiscos.
“Our goal in establishing Spirit Music Latino is to build a premier Latin music publishing division. we’re in a tremendously strong position to make our presence in the Latin music publishing space felt immediately.”
David Renzer, Spirit Music Group
“I’m thrilled to be partnering with Jamar and Juan and Sunflower in launching our new Latin music division,” said David Renzer, Chairman, Spirit Music Group (pictured).
“Our goal in establishing Spirit Music Latino is to build a premier Latin music publishing division, and having Jamar and Juan to help guide our creative operations puts us in a tremendously strong position to make our presence in the Latin music publishing space felt immediately.”
Said Chess: “We are so excited to join forces with Spirit Music Group, and its chairman, David Renzer, who shares our vision in the future of Latin music. Spirit’s funding will enable us to rapidly develop Latin artists, songwriters and producers around the world.”
“Spirit will provide us with a global platform and the financial resources to further establish our presence in the Latin market,” added Barguil.
Spirit Music Latin is part of Spirit’s aggressive expansion plan that Renzer laid out when he joined the company in 2014.
During his time as Chairman of Universal Music Publishing Group (UMPG), Renzer spearheaded the establishment of its Latin music division in 1996.
Under his leadership, UMPG Latin America secured deals with Juan Gabriel, Juanes, Rudy Perez, Gustavo Santaolalla, A.B. Quintanilla III, Jorge Luis Piloto, Wisin & Yandel, the catalogues of Gloria and Emilio Estefan, and more.
Prior to founding Sunflower Entertainment Group, Bargui and Chess worked together for many years at independent music publisher ARC Music Corporation.
While there, Barguil oversaw the company’s finances as Chief Financial Officer and Chess led the company’s creative and A&R activities. The company was acquired by FUJI Entertainment America in 2009.
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