Music streaming giant Spotify has unveiled its latest offering, “Daylist,” a playlist that adapts to users’ evolving moods throughout the day.
The Daylist playlist undergoes multiple updates daily, featuring new tracks and titles that align with users’ previous interactions on the Spotify app.
For instance, if a listener tends to enjoy upbeat tracks in the morning, they might encounter suggestions like ‘bedroom pop banger early morning,’ according to an example of a playlist shown by Spotify in a blog post on Tuesday (September 12).
“Throughout the day, your mood changes, and so does the music you listen to. Last night might have been a windows down, thrillwave monday evening, while this moment is more of a ’90s rave rainforest late night. The point is, you’re ever-changing, and your playlists should be too,” Spotify said.
Daylist updates frequently featuring specialized music genres and microgenres throughout the day, aligning with users’ preferences for a certain time of day.
“You’ll get new tracks at every update, plus a new title that sets the mood of your daylist. With relatable titles including thrillwave, happy dance, pumpkin spice, and more, the playlist helps you understand more about your taste in music.”
Spotify
The visual presentation of Daylist also adjusts as the day progresses, transitioning from a morning-appropriate yellow hue against a blue backdrop, to evening hues reminiscent of a sunset, followed by a subdued moonlit palette, and eventually a darker background for late-night listening.
“You’ll get new tracks at every update, plus a new title that sets the mood of your daylist. With relatable titles including thrillwave, happy dance, pumpkin spice, and more, the playlist helps you understand more about your taste in music,” said Spotify.
Initially launching in the US, Canada, the UK, Australia, New Zealand, and Ireland at spotify.com/daylist, Daylist will gradually expand to a global audience in the coming months.
Users can find Daylist on mobile in the Made For You hub and on desktop and web by searching “daylist” to bring up the playlist. They can also save a certain Daylist to their Library or select ‘Add to playlist’ then tap ‘New playlist.’
Daylist also has a built-in sharing feature, providing users with a readily available screenshot, personalized sticker, or customizable sharecard that they can upload on their social media.
This new addition joins Spotify’s suite of personalized playlists, including Discover Weekly and On Repeat, which it had already opened to brand sponsorships.
It also follows the launch of Spotify’s Niche Mixes in March. Niche Mixes are personalized playlists that combines all of the users’ Mixes “in a playful way.”
The rollout of new features come as Spotify seeks to maintain its dominance in the global streaming market by attracting more users.
By the end of the second quarter, Spotify’s Premium subscriber base grew by 10 million paying users from the first quarter to 220 million.
It translated into Premium revenue of €2.773 billion (approx. USD$2.98 billion) in Q2, up 14% from a year prior.
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