After sending direct marketing email to Foo Fighters’ biggest fans earlier this month, Spotify is at it again.
The streaming company has siphoned off the biggest fans of British band Elbow, and sent them an email promoting the upcoming tour and album from Elbow frontman Guy Garvey.
As you can see in the mail below, Spotify have gone one further this time – actually securing exclusive pre-release tickets for “Elbow’s biggest fans”.
The firm also uses the mail to push Garvey’s first solo album, ‘Courting The Squall,’ which is out on October 30 via Polydor in the UK.
Music Business Worldwide