United Masters

Mr. Eazi, Bun B, Tobe Nwigwe and more to speak at UnitedMasters’ second SelectCon virtual conference

Inaugural event attracted over 1m viewers in July

TikTok inks deal with UnitedMasters that lets users distribute music to streaming platforms directly from Bytedance’s app

TikTok will also partner with UnitedMasters in promoting key artists on the platform

UnitedMasters now gives artists 100% of royalties via $5-per-month subscription tier

UM also strikes multi-year deal with ESPN for its independent artist roster to feature on TV shows and promos

‘Artists that can retain an authentic approach to social media are going to attract the fans who want to be most closely connected.’

UnitedMasters President Lauren Wirtzer-Seawood talks working with Beyoncé, innovating at Instagram and ambitions in her new role

Alphabet/Google leads $70m funding for startup aiming to challenge major labels

UnitedMasters has been set up by one-time President of Interscope Records, Steve Stoute