Virtual artists

SM Entertainment partners with telco LG Uplus on AI-driven content for virtual artist Naevis

Virtual artists are taking off in popularity, particularly in the South Korean market

Sony Music Japan’s PRISM Project expands virtual talent roster with two new new artists

SMEJ is doubling down on its virtual talent agency, PRISM Project

Meet the virtual artists backed by some of the world’s biggest entertainment companies

Music companies are jumping into the virtual-artist space in a big way