Tarek Al-Hamdouni has been promoted to Senior Vice President, Digital Marketing, RCA Records.
Al-Hamdouni began his career at RCA a decade ago and recently held the title of Vice President, Digital Marketing, RCA Records and will remain in the company’s New York headquarters.
He will continue to oversee the digital marketing staff and spearhead the online creative strategy and campaigns across the RCA Records roster.
Al-Hamdouni and his 11 member team have been instrumental in the online campaigns for the likes of H.E.R., Becky G and Calboy as well as for Justin Timberlake, Miley Cyrus, Foo Fighters and more.
He and his team also amplified the launch of Childish Gambino’s viral video for This Is America, which debuted atop Billboard’s Hot 100 and became 2018’s biggest video debut.
Most recently, the team executed digital campaigns for Khalid’s Free Spirit and P!NK’s Hurts 2B Human album launches, both of which debuted at No.1 on the Billboard 200 Chart.
In addition to the No.1 debut, the team’s Free Spirit campaign also contributed to Khalid becoming Spotify’s most streamed artist in the world.
“It has been an absolute dream come true to play a role in the success of our stellar roster of artists and collaborate with our amazing staff over the past 10 years.”
Tarek Al-Hamdouni
Al-Hamdouni said: “I’m incredibly grateful for this opportunity and the continued trust and support of the entire RCA Family.
“It has been an absolute dream come true to play a role in the success of our stellar roster of artists and collaborate with our amazing staff over the past 10 years.
“I look forward to continuing the growth of our digital marketing team during this exciting time for the rapidly evolving music industry.”
“Tarek’s deep understanding of this landscape combined with a strong passion for music sets him apart. He never forgets that it always starts with a song, an artist; and after that, it’s just about finding the perfect audience for our artists.”
John Fleckenstein, RCA Records
John Fleckenstein, Co-President, RCA Records added: “Tarek has proven himself an innovative leader in the digital space. He leads an all-star team that provides creative, dynamic and best-in-class digital campaigns for our roster. We operate in an ever-changing digital landscape of partners and platforms.
“Tarek’s deep understanding of this landscape combined with a strong passion for music sets him apart. He never forgets that it always starts with a song, an artist; and after that, it’s just about finding the perfect audience for our artists.
“I couldn’t be happier to see him rise at RCA. We’re proud to have him part of our executive team.”Music Business Worldwide
