Taylor Swift’s Reputation is on course for an impressive first week.
According to data from trusted US market monitor BuzzAngle passed to MBW, the LP sold at least 566,000 copies on its first day of availability in the States on Friday (November 10).
(These are ‘pure’ album sales, and do not include additional ‘equivalent’ sales pieced together by adding up single track purchases.)
That figure covers sales from the likes of iTunes and key physical chains – but doesn’t include data from a couple of blockbuster retailers which are yet to report.
Once all the data is in, the expectation is that Reputation will have comfortably shifted over 600,000 albums in the US in its debut 24 hours.
[UPDATE: It was even bigger than expected – the full numbers are now in, and Reputation sold 717k in its opening 24 hours. It is now expected to shift 1.4m+ in week one.]
The LP is now anticipated to sell somewhere around 1.2m units in the US in its opening week.
That eventuality would require it to sell an average of 100,000 copies per day from today (Saturday, November 11) up to and including Thursday (November 16).
Swift’s previous LP, 1989, sold just under 1.3m copies in the US in its opening seven days back in late 2014. Reputation looks likely to land in the same ballpark – with key TV and promotional activity yet to come.
Team Swift undertook something of a gamble with Reputation, holding it off streaming services during its initial sales period.
Although the four lead tracks from the LP – Call It Want You Want, Gorgeous, …Ready For It? and Look What You Made Me Do – are available on the likes of Spotify and Apple Music, fans wanting to hear the whole record are having to purchase it from the likes of iTunes and physical retailers.Music Business Worldwide
