Independent music company [PIAS] has appointed Tom Hoare as UK Head of Digital.
Hoare, whose appointment is effective immediately, rejoins [PIAS] from Syco Music where he was Head of Digital.
He previously held the position of Digital Channel Manager at [PIAS] before leaving in 2015 to become Senior Digital Marketing Manager at Polydor Records, where he led digital campaigns for the likes of The 1975, HAIM, Michael Kiwanuka and Elbow.
He then moved into the film industry with a role as Head Of Digital for Universal Pictures before returning to music with Sony Music’s Syco label.
Reporting directly to [PIAS] UK Managing Director Jason Rackham Hoare will have overall responsibility for the strategy, direction and management of [PIAS]’s UK labels’ digital activities.
This will encompass digital marketing, social media and the exploitation of the company’s audio and audio-visual recordings through commercial digital music platforms focusing on [PIAS] label group’s Recordings and Cooperative repertoire.
”We are absolutely delighted to welcome Tom back to [PIAS] in this key role in which he will play a major part in driving the success of our artists and business forward.”
Jason Rackham, [PIAS]
Jason Rackham said: ”We are absolutely delighted to welcome Tom back to [PIAS] in this key role in which he will play a major part in driving the success of our artists and business forward.
“Since leaving us in 2015 Tom has gained invaluable experience and brings back a wealth of experience and insight that will add real strength to our digital offering.”
“It’s great to be back at [PIAS] which played such an important part in my early career.”
Tom Hoare
Tom Hoare added: “It’s great to be back at [PIAS] which played such an important part in my early career. I’ve always stayed in touch with the business, and have watched with pride and admiration as it has grown from strength to strength in the intervening years.
“The independent music sector is an exciting place to be at the moment; [PIAS]’s in-house labels and Cooperative family are home to some of the most exciting artists in the UK and globally, and I look forward to working with the [PIAS] team on behalf of the many amazing artists and labels they represent.”Music Business Worldwide
