DIY distribution platform TuneCore and its Paris-based parent company Believe have partnered with YouTube to provide music for its TikTok rival, Shorts.
Described in a release today “as a key music partner to YouTube,” Believe and TuneCore’s roster of music is included in the YouTube Shorts music library, and will be made available to creators to include in their videos.
In addition, when a song clip is used for a short video, the music is linked to the artist’s full length song, music video and bio on the actual YouTube platform.
Viewers are able to go directly to the artist’s videos on YouTube as well as to the artist’s YouTube channels.
YouTube says that its trial run in India last year resulted in over 3.5 million views per day, and since expanding the program, the YouTube Shorts player has surpassed 6.5 billion daily views globally.
The company recently launched the YouTube Shorts Fund, a $100 million fund for creators.
“TuneCore is thrilled to partner with YouTube in introducing YouTube Shorts to the platform’s robust creator community.”
Andreea Gleeson, TuneCore
Andreea Gleeson, Co-head and Chief Revenue Officer, TuneCore, said: “TuneCore is thrilled to partner with YouTube in introducing YouTube Shorts to the platform’s robust creator community.
“Just as TuneCore democratized music distribution, short form videos and social media are levelling the playing field for music discovery, turning everyday fans into tastemakers and giving them the power to make songs into hits.”
“[With YouTube Shorts, we launched] the ability to use audio from videos across YouTube – which includes billions of videos worldwide – unlocking a new playground of creativity like never before.”
Todd Sherman, YouTube Shorts
Todd Sherman, Product Lead for YouTube Shorts, added: “[With YouTube Shorts, we launched] the ability to use audio from videos across YouTube – which includes billions of videos worldwide – unlocking a new playground of creativity like never before.”
“The advantage we are bringing to Believe and TuneCore artists is clear.”
Romain Becker, Believe
Romain Becker, President of Label & Artist Solutions, Believe, said: “The advantage we are bringing to Believe and TuneCore artists is clear – fans can immediately connect to artists whose music they like without leaving the platform, thus allowing music to be discovered organically.”
Believe announced earlier this month that it plans to float on the Paris Euronext in France. As part of the IPO, the company intends to raise approximately €500 million ($608 million) to finance its growth strategy.Music Business Worldwide
The best of MBW, plus the most important music biz stories on the web. Delivered for FREE, direct to your inbox each day.
