Video games social video platform and community, Twitch, has doubled its production music library to more than 1,000 songs since its public launch in January.
Twitch Music now offers video creators more than 1,000 cleared songs for use, a catalogue recently topped up by the addition of over 100 hip-hop tracks courtesy of the Rhymesayers label.
Founded 20 years ago in 1995, Rhymesayers is offering artists and tracks to the Twitch community including Atmosphere (“Bitter”), Brother Ali (“Forest Whitaker”), Dilated Peoples (“Good As Gone”), P.O.S. featuring Mike Mictlan of Doomtree (“Get Down”), Aesop Rock (“Zero Dark Thirty”) and Grieves (“On The Rocks”).
“The Twitch community’s taste in music is as varied as the games they play,” said Colin Carrier, CSO and Head of Music, Twitch.
“By being able to offer Twitch broadcasters such a large collection of music to use from Rhymesayers’ robust catalog, it ensures fans of independent hip hop have plenty of choices.”
“It’s important for Rhymesayers to have our music where people are listening,” said Skye Rossi, CFO, Rhymesayers. “With so many gamers in our audience, we’re excited to be a contributor to the Twitch community.”
“I’m excited to be a part of this launch on Twitch ’cause not only do I get to share music with the world, but I get to game with it as well,” said Grieves.
“Bump the music, bang with me on the digital battle ground, but most of all, have FUN! That’s what this is all about.”
Twitch Music has proven particularly popular in the electronic music scene, with a recent deal signed with Ultra Music Festival.
Artists such as Deadmau5, Steve Aoki, Porter Robinson and Fred Durst of Limp Bizkit have already used Twitch to launch gaming-related channels.
Each month, more than 100 million Twitch community members gather to watch and talk about video games, watching footage from more than 1.5 million broadcasters.Music Business Worldwide
