UK-based metadata management platform, Beatroot Music, is preparing for its official launch after securing £125,000 ($155k) in equity funding from Creative England.
The Beatroot Music platform (currently in its beta phase) helps record labels, publishers, sync teams and production houses prepare their catalogues for a digital future by bringing together tracks, metadata (tempo, genre, mood, keywords etc) and rights information in one place.
The platform is able to automatically generate metadata for back catalogues, meaning that users are able to search, categorise, manage and share their tracks with clients and digital services.
“Beatroot is committed to helping labels and publishers prepare for the new era.”
Miles Galliford, Beatroot
Beatroot launched the beta version of its platform at the end of 2014 and has since signed a number of big name clients including [PIAS], Warner Music (W-Songs), Domino, Sentric and Woodwork.
The latest round of funding from Creative England follows a successful seed round in March 2015 from the North West Fund, with Beatroot having been established just outside of Manchester.
Beatroot Music CEO Miles Galliford, said: “Nothing in the history of the music industry has prepared labels for the shift from the sale of physical albums, to a digital world, where financial success is based on the number of times a track is played.
“As streaming companies and their listeners become more experienced and sophisticated, metadata will become more critical.
“Beatroot is committed to helping labels and publishers prepare for this new era, and continually evolve to ensure artists and tracks have the greatest chance of success.”Music Business Worldwide
