Universal Music Group France exec Alexandre Deniot has joined Reed Midem as Director of its annual music industry trade conference, Midem.
Deniot replaces Bruno Crolot who left Midem after five years in July 2015 and has since been named MD of France and Benelux for Spotify.
Midem’s new boss brings with him over 15 years of experience within the music sector, mainly at Universal Music Group where he was Business Development Director for UMG’s Paris-based digital division.
Over the course of two years, Deniot spearheaded the development of Universal’s digital services in emerging markets, including Africa.
Jérôme Delhaye, Director of Reed MIDEM’s Entertainment Division, said: “Alexandre’s career at Universal Music Group has seen him acquire expertise that include team management, business development, multi-channel, international sales, strategy planning and implementation, e-business and digital media.
“[Alexandre’s] skills will be of particular importance as we move to develop Midem. His arrival confirms Reed MIDEM’s commitment to growing Midem and serving the various stakeholders within the music ecosystem.”
Jérôme Delhaye, Reed MIDEM
“These skills will be of particular importance as we move to develop Midem. His arrival confirms Reed MIDEM’s commitment to growing Midem and serving the various stakeholders within the music ecosystem.”
Deniot started his career in the music business in 2001 as part of Sony Music Entertainment’s sales marketing team in Lyon, France.
He joined UMG in 2002 as Regional Sales Manager for eastern France, then southern France, before being promoted to Key Account Manager (Physical Sales) in 2006 and Key Account Manager (Digital Sales) in 2009.
Five years later he was named Head of Business Development at UMG’s digital division, managing Universal Music On Line – a specialist digital subsidiary of Universal Music.
In January 2016 Deniot was named Business Development Director within the digital division in Paris.
Commenting on his new role, he said: “This is an exciting time to join the Midem team. Midem has faced the same challenges as the global music industry.
“That industry shows clear signs of a return to growth, driven by increasing digital revenues and a spread of the digital footprint in such high-potential markets as China and the African continent.
“Midem has the foundations to grow again, in line with the music ecosystem. It is resolutely international, resolutely business-oriented and resolutely committed to innovation.”
Alexandre deniot, reed midem
“Midem has the foundations to grow again, in line with the music ecosystem. It is resolutely international, resolutely business-oriented and resolutely committed to innovation.
“And when you take into consideration its commitment to nurturing new talent via the Midem Artist Accelerator programme, it’s clear to see the potential of Midem in this ‘return to growth’ period for the industry.”
Midem 2017 will take place in Cannes, France, June 6 – 9.
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