Ana Rosa Santiago has been appointed to a new role as VP of Latin Music at Universal Music Publishing Group.
The move is part of efforts to expand opportunities for songwriters throughout US Latin and Latin America.
Santiago joins UMPG from ASCAP, where, as Senior Director of Latin Membership, she ran the PRO’s operation in Puerto Rico and the Caribbean for the last 18 years.
While there, she signed artists and songwriters including Daddy Yankee, Tito Bambino, Luis Fonsi, Kany Garcia, Pedro Capo, and Sky & Bull Nene among many others.
Prior to ASCAP, Santiago worked with writers in the US, Central and South America at Peer Music.
In her newly created A&R and sync role, the exec will sign and develop talent and work to create cross border creative opportunities for UMPG songwriters.
She’s also tasked with promoting and monetising UMPG’s Latin American catalogue.
“I’ve known Ana Rosa for most of her career and have always been impressed by her ear for talent and the professional and creative way she works with everyone in our industry.”
Alexandra Lioutikoff, umpg
Santiago reports to Alexandra Lioutikoff, who was named Executive VP of Latin Music, UMPG in March after also spending 18 years at ASCAP.
She said: “I’ve known Ana Rosa for most of her career and have always been impressed by her ear for talent and the professional and creative way she works with everyone in our industry.
“Her strong ability to identify A&R opportunities early is a key strength, and her relationships with writers, artists, publishers and PRO’s will provide us with a clear competitive advantage at the highest level. I’m thrilled to have her join the company.”
Santiago added: “I am very excited to have the opportunity to join UMPG in this new phase of my career.
“It is a great honour to be working with Alexandra and the team to serve the amazing writers, composers and music creators of our industry.”
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