Breakout Republic Records artist and songwriter Post Malone has signed an exclusive, worldwide publishing agreement with Universal Music Publishing Group (UMPG).
Through the deal, UMPG will represent Malone’s entire catalogue, including his new hit single “White Iverson,” which has reached No.8 on the Billboard Hot Rap Songs chart and No.11 on the Billboard Hot R&B Hop Hop Songs chart, and it is fast climbing the Hot 100.
It has also been played nearly 40 million times on SoundCloud and over 40 million times on Spotify.
The music video for “White Iverson” has also totaled over 44 million views on YouTube.
Other tracks include “Too Young” (10.4 million plays on SoundCloud), “Tears” (4.17 million plays on SoundCloud) and “That’s It” (4.29 million plays SoundCloud).
Jody Gerson, Chairman and CEO of UMPG, said: “Post Malone is so imaginative and an original. ‘White Iverson’ is just the tip of the iceberg of what he’s capable of and this is just the very beginning of what I expect to be a successful career for him as a songwriter and an artist.”
[Pictured at the signing in Los Angeles (L to R): Post Malone and Jody Gerson, Chairman and CEO, Universal Music Publishing Group.]Music Business Worldwide
