Universal Music’s UK says its labels will be able to ‘tap into the expertise of an agency-style resource’ after the promotion of Jack Fryer to the new role of Director of Audience Research & Planning.
Fryer joined Universal Music UK in October 2013 as Head of Insight, having spent two years in the same role at EMI Records. He was previously a strategist at marketing agency FRUKT.
Fryer’s focus since joining Universal Music has been to bring all parts of the business closer to its audiences and he has played a key supporting role in the development of a range of projects.
His new role reflects the breadth of the services he is now offering the business, with his expertise extending across research, marketing planning, innovation and brand consultancy.
“Jack has a deep understanding of audiences, data and marketing while taking a uniquely creative approach.”
Brian Rose, Universal Music
Fryer reports to Brian Rose, MD of Universal Music UK’s Commercial Division, in his new role, which is effective immediately.
Rose said: “Jack has a rare combination of attributes, having an deep understanding of audiences, data and marketing while taking a uniquely creative approach.
“He brings a whole new dimension to campaign discussions with our artists and labels as well as offering a fresh perspective for every part of our business.”
“We need to be flexible, we need to be useful and we need to be progressive.”
Jack Fryer, Universal Music UK
Fryer said: “I am hugely passionate about the role the team can play within the business.
“Audience understanding is absolutely at the core of our offering, but we need to bring a range of other approaches and skills to the table too.
“I look at our project list and it’s brilliantly broad: from pure research work right through to marketing planning, brand strategy and innovation. That’s the way we like it. We need to be flexible, we need to be useful and we need to be progressive.”Music Business Worldwide
