Universal Music Sweden has named Samuel Arvidsson as its new Commercial Director.
Arvidsson moves over from his role as Head of Digital Sales at Warner Music Sweden, where he spent the past two years.
In his new role, which began this week, the exec will have overall responsibility for Universal Sweden’s Digital Marketing & Sales and Radio division.
Arvidsson will report into Joakim Johansson, UMG Sweden’s General Manager and Marketing Manager.
Prior to Warner, Arvidsson spent over two years at EMI Music Sweden as Head Of Marketing.
“Samuel has a deep knowledge and experience mixed with an enormous drive.”
Joakim Johansson, UMG
That followed four years in London working in Digital Sales and Account Management at Sony Music – with EMEA responsibility for Spotify, Vevo, YouTube, Vodafone, Nokia, MTV, Deezer, Sony, Sony Ericsson and morre.
“I had the pleasure of working with Samuel for a long time at Sony Music, both in Stockholm and London,” said Johansson. “Samuel has a deep knowledge and experience mixed with an enormous drive and strong determination.
“With his experience in the international market, also the local market, I am convinced that Samuel will be a great asset… to [help] create them best creative and tactical conditions for our artists.”
Arvidsson’s career in music began at at BMG – which effectively became Sony Music – where he was Head Of Radio in 2001.
“I think everyone in and outside the music industry knows that competition between [its] companies is razor-sharp,” said Arvidsson. “The ability to think creatively and strategically as we launch our artists’ music makes a huge difference, and we work every day with that focus.
“Universal Music has, through its consistent investment, always been a leader in marketing, sales, analysis and artistic budgets and it leads to the greatest artistic successes in Sweden and abroad.
“It will be incredibly fun and exciting to be working with Per (Sundin)… and the others at Universal Music, and to continue to give our artists the best service in the industry.”Music Business Worldwide
