Universal Publishing Production Music (UPPM) has launched what it calls ‘one of the most advanced web applications for tailoring production music online’.
The new tool allows video editors, producers and content creators to search, find and customise library music for film, broadcast and advertising, directly from their web browsers.
The application, built with Score Addiction, offer a catalogue of 40 albums in the UK, 26 of which come from Universal Publishing Production Music’s catalogue and 14 from Score Addiction.
This catalogue, said London-based UPPM, is set to ‘grow substantially over the coming year’.
Music genres within the catalogue are best suited for trailer and promotional music and include tracks from labels including Volta, Chappell, Atmosphere and Universal Trailer Series.
John Clifford, UPPM UK Managing Director, commented: “This is the most innovative product of its kind, and perfectly addresses the importance of quality, flexibility and creativity in content creation.
“We’re very passionate about being able to offer our clients an advanced app with functions that allow them to expand their creative capabilities with ease, and gives them the ability to play with various stems and create new mixes from the web-based app.”
The design of the application combines a simple interface with a search algorithm, which allows users to quickly find and tailor tracks.
With every track, users are able to mute and solo each instrument, adjust the volume of each instrumental stem and seamlessly adjust the tempo of the selected track in real time.
Users can also immediately synch their tracks to video, enabling direct customisation of music to on-screen dialogue, climaxes and transitions.
Luke Gordon, Creative Director at Score Addiction, added: “As a composer I noticed an increased demand for stems from editors; they want extra control of the music that you can’t achieve with a stereo mix. I wanted to find a way to make music editing flexible, and above all, a fun process for the person who really knows what the music should do – the content creator!
“We couldn’t be in safer and more qualified hands with Universal Publishing Production Music, and we think this is a very exciting union for the industry”Music Business Worldwide
