American Spanish-language media company Univision has partnered with Napster on its redesigned Latin music streaming app, Uforia
The app is part of the recently expanded Uforia brand, described as ‘the biggest Latin music media platform in the country’.
The Uforia app, Powered by Napster, features hundreds of curated playlists, a catalog of more than 40 million songs, with plans to add an ‘extensive’ list of podcasts from Spring 2019.
Rhapsody’s Powered by Napster was officially launched in January and is an audio platform that allows other companies to launch their own branded streaming service.
Univision recently announced a major rebrand for Uforia, bringing together the company’s vast music and audio properties under the Uforia brand which includes Univision’s 58 local radio stations, plus 89 affiliates, its digital audio footprint, experiential and TV integrations.
“Audio is bigger and more exciting than ever, and we’re thrilled to partner with Napster to jointly explore and redefine how audio content will be consumed in the future.”
Jesus Lara, Univision Radio
Jesus Lara, President of Univision Radio said: “Audio is bigger and more exciting than ever, and we’re thrilled to partner with Napster to jointly explore and redefine how audio content will be consumed in the future.
“Univision works hard to authentically super serve all Hispanic listeners with the best music and audio programming and this partnership will enable us to deliver our audience an even better and more personalized experience.”
“Our joint collaboration with Uforia will deepen and expand Powered by Napster into the rapidly growing Hispanic market and the top streamed artists in the US.”
Angel Gambino, Rhapsody
Angel Gambino, Chief Commercial Officer of Rhapsody International, added: “Napster’s partnership with Uforia is a synergistic one as we join forces and work together to make Univision’s Uforia app the ultimate destination for Latin music and audiences around the US.
“Our joint collaboration with Uforia will deepen and expand Powered by Napster into the rapidly growing Hispanic market and the top streamed artists in the US.
“This partnership fuels our combined data intelligence to offer audiences highly personalized and finely tuned audio curation innovations that will engage Uforia listeners while giving brands an opportunity to more precisely target people with content.”Music Business Worldwide
