Vanessa Picken has be hired by [PIAS] as its new Head of Digital for America, Asia Pacific, Australia & New Zealand.
Picken is the widely-respected Founder and Managing Director of digital agency Comes With Fries.
She will relocate to Los Angeles to take up the newly created role as of July 1.
Picken will report to Managing Director for America & Asia Pacific, Colin Daniels and will work with [PIAS] Chief Digital Officer Adrian Pope.
Alongside her new role at [PIAS], Vanessa will continue to wholly own and oversee the Comes With Fries Australian and UK businesses.
“Vanessa has an impressive track record for constantly delivering successful digital campaigns for artists and labels through her agency, Comes With Fries.”
Colin Daniels, [PIAS]
Colin Daniels said: “Vanessa has an impressive track record for constantly delivering successful digital campaigns for artists and labels through her agency, Comes With Fries.
“I’m ecstatic Vanessa has agreed to join us as we continue to broaden our American and Australian businesses and strengthen our commitment to the fast growing Asian market.”
“I’m thrilled to be joining Colin, Adrian and the team who are just as driven to innovate, transform and expand the digital music industry.”
Vanessa Picken
Vanessa Picken added: “I’ve always wanted to challenge myself and keep evolving my business, so this growth with [PIAS] feels like a perfect next step.
“I’m thrilled to be joining Colin, Adrian and the team who are just as driven to innovate, transform and expand the digital music industry.”Music Business Worldwide