Brazilian superstar duo Henrique & Juliano join the Work Show roster as first signings under the agreement
Universal Music Group (UMG) is launching Virgin Music Label & Artist Services in Brazil.
UMG launched Virgin Music Label & Artist Services in February as a new global division serving independent artists and labels that UMG says is “inspired and influenced by the spirit and ethos of the iconic Virgin Records label”.
Virgin Music arrives in Brazil under the leadership of Miguel Cariello, who has been appointed General Manager, Virgin Music Label & Artist Services, Brazil effective immediately.
Cariello has served as Content and GTS Director for Universal Music Brazil since 2017, following a long career in the music industry, with experience as digital marketing manager, artist manager, as well as artistic and event producer.
As part of this launch, Virgin Music Label & Artist Services Brazil has partnered with Brazil-based Sertanejo label, Work Show.
Work Show launched 14 years ago, and has since achieved more than 35 billion views on YouTube, 100 million followers on social media, multiple awards, and ha hosted thousands of live events in both, Brazil and abroad, in Europe and in the US.
The first new signing under this new partnership, sees popular Sertanejo duo Henrique & Juliano join the Work Show label roster, bringing with them their entire catalog spanning their nine-year career under the new agreement.
Henrique & Juliano have accumulated over 10bn views and 13.2m subscribers to their YouTube channel alone, have 5.5m listeners on Spotify, more than 10.2m followers on Instagram, 10 m on Facebook and 2.6m on Twitter.
“My main goal is to keep the disruptive spirit that has always characterized this legendary label and to broaden Virgin Music legacy with the help of great artists and excellent Music.”
Miguel Cariello
Miguel Cariello, said: “I feel humbled and grateful for the trust and responsibility the company has bestowed in me.
“Taking on this challenge will be a great honor. My main goal is to keep the disruptive spirit that has always characterized this legendary label and to broaden Virgin Music legacy with the help of great artists and excellent Music.
“I look forward to working closely with Work Show, and their incredible artist roster to deliver a new and exciting chapter in the label’s history together.”
“I’m 100% confident that we are starting a new cycle of major contributions to the Brazilian music environment, with the joining forces of Work Show and Virgin Music Brazil.”
Wander, Work Show
Wander, Founder and CEO of Work Show, said: “I’m 100% confident that we are starting a new cycle of major contributions to the Brazilian music environment, with the joining forces of Work Show and Virgin Music Brazil.”
“There is no doubt that we are launching one of the most extraordinary business models in the Brazilian music industry.”
Paulo Lima, Universal Music Brazil
In making the announcement, Paulo Lima, President of Universal Music Brazil said: “There is no doubt that we are launching one of the most extraordinary business models in the Brazilian music industry.
“This game-changing partnership will help establish new expressive milestones among artists and audiences.
“I would like to thank and welcome the talented executives and teams that will lead this joint project and to thank Work Show for their belief in our vision for this strategic partnership and am delighted to welcome their artists and new signings, Henrique & Juliano to the global Virgin Music family”.Music Business Worldwide
