Primarily based in London, Mackay will continue to report directly to Jon Platt, Chairman and CEO of Warner/Chappell Music.
In his new post, Mackay will be responsible for leading the publisher’s global digital strategy, as well as expanding its commercial partnerships.
He will oversee Warner/Chappell’s global digital team, which handles the major’s relations with streaming services, app developers and beyond.
The news represents the latest big move by Jon Platt in Europe: earlier this week the Los Angeles-based exec appointed Sony Music‘s Santiago Menéndez-Pidal as WC’s new Managing Director in Spain – 18 months after he hired Mike Smith as MD in the UK market.
Jon Platt said: “Our mission is to grow, reward and sustain a thriving creative community of songwriters, whose songs power an entire global entertainment ecosystem.
“That’s what makes this such an important appointment; Eric’s strong relationships in the digital world and deep understanding of technology will help us open new opportunities that properly recognize the value of songwriting and music.
“Eric is part of a new generation of future-focused music executives, and I’m very pleased to acknowledge his unique talents as a member of our senior leadership team.”
Jon Platt, Warner/Chappell
“Eric is part of a new generation of future-focused music executives, and I’m very pleased to acknowledge his unique talents as a member of our senior leadership team.”
Eric Mackay said: “I’m delighted to be working with Jon Platt and the fantastic digital team at Warner/Chappell and I’m incredibly excited about developing our truly global digital strategy.
“There are a vast number of innovative services who are inventing different ways for fans to enjoy music and our goal is to partner with them to help drive more revenues and exposure for our stellar roster of songwriters.
“We’re at a crucial time, with digital services better appreciating the pivotal role songwriting plays in their success, and I believe we’re the publisher of choice for songwriters looking to maximize the value of their works through digital platforms.”
Mackay arrived at Warner/Chappell in 2015, as Head of Digital, Europe.
He was promoted by Jon Platt to Vice President, Digital, Europe, Middle East & Africa, and Asia-Pacific in September 2016.
Before joining Warner/Chappell, Mackay worked at companies including Vevo, CELAS, White Noise and Integral Management.
He holds an LLM with Distinction in Entertainment Law from the University of Westminster.Music Business Worldwide
