X-ray Touring has extended its joint venture partnership with investment firm The Yucaipa Companies, and formed a new strategic alliance with Artist Group International (AGI), part of Yucaipa’s Y Entertainment Group.
Among its roster of over 400 acts, X-ray represent artists such as Coldplay, Eminem, Robbie Williams, Gorillaz, Queens Of The Stone Age, Linkin Park, Pixies, Stereophonics, Bombay Bicycle Club, Phoebe Bridgers, The Internet, The Offspring, Enter Shikari and Fever 333.
AGI’s artists include Billy Joel, Metallica, Rod Stewart, Neil Young, Linkin Park, Motley Crue, Def Leppard, The Strokes and Cage the Elephant.
X-ray’s relationship with The Yucaipa Companies began in 2017.
Yucaipa have interests in London based talent agencies Independent Talent Group (ITG) and K2, LBI Entertainment talent management, Independent Sports & Entertainment, Steinberg Sports, APA, US promoter Danny Wimmer Presents and Spain’s Primavera Sound festival.
Working alongside Yucaipa, X-ray will remain under the continued control and direction of founding partners Martin Horne, Ian Huffam, Steve Strange and Scott Thomas to expand its position in the global agency business.
X-ray has also welcomed established agent Josh Javor to the management board.
Javor has been with the company since its inception and will deliver insight across all of X-ray’s activities.
“There will be many changes over the next few years.”
Ian Huffam
Ian Huffam said: “This had been a long time coming and I know all of X-ray is excited by this strategic partnership with AGI and Y Entertainment.
“There will be many changes over the next few years but our proven collective track records offer artistes the best route forward to live success.”
“We already feel that the chemistry between both companies can only strengthen our global impact.”
Steve Strange
Steve Strange, X-Ray Partner, added: “I am personally excited and delighted by our renewed joint venture partnership with my good friend Ron Burkle and the Yucaipa group.
“I am also looking forward to our new strategic partnership with AGI in the US.
“I have known Dennis and Marsha and others at AGI for many years and I truly believe that our alliance will work fantastically well.
“We already feel that the chemistry between both companies can only strengthen our global impact.”
“We have wanted to work with X-ray for many years.”
Dennis Arfa, AGI
Dennis Arfa, AGI, said: “I have long admired what the X-ray team led by Ian, Steve, Scott and Martin have built.
“We have wanted to work with X-ray for many years and are thrilled to finally have the opportunity to do so.”
“I feel extremely positive about all of us being able to do great things together.”
Marsha Vlasic, AGI
Marsha Vlasic, AGI President, said: “I am thrilled and excited to be joining forces with X-ray, a company that I have long admired and respected.
“I feel extremely positive about all of us being able to do great things together.
“During a time like this which has been so difficult for all us, having this come together has been such a breath of fresh air and energy.
“Glad and proud to be part of this family!”
“AGI and X-ray’s leadership and innovation in the industry is unparalleled.”
Ron Burkle, Yucaipa
Ron Burkle, Yucaipa, added: “AGI and X-ray’s leadership and innovation in the industry is unparalleled.
“The synergies between these companies creates even more opportunity for their clients.
“This is a perfect match both culturally and strategically and I look forward watching their collaboration as they continue to grow globally.“Music Business Worldwide
