Widely respected British music executive Zeon Richards, the former Head of A&R at Ministry of Sound Recordings, has joined US-born experience marketplace Pollen as Head of Hip Hop Partnerships.
Richards joined Ministry of Sound in March 2018, having moved over from Polydor Records where he worked for three years as an A&R consultant.
His departure from Ministry of Sound was reported by British trade paper Music Week last month.
Pollen is described as ‘a marketplace for the experiences young people love’ including music festivals, artist curated events, clubbing, travel and dining.
The company works with brands including Live Nation, AEG, Universal Music, React Presents, Austin City Limits and more.
Richards announced the move via a Tweet on Monday (January 11), in which he wrote that “2020 was a nightmare for live experiences but there is light at the end of the tunnel”.
He added: “I am excited to share that I have joined @Pollen as Head of Hip Hop Partnerships.
“Already working with Skepta, Charlie Sloth + Da Baby @Pollen is a marketplace for experiences.”
“2020 was a nightmare for live experiences but there is light at the end of the tunnel.”
Zeon Richards
According to a job ad posted by Pollen in October 2020, the company has launched a number of trips in Europe, including partnerships with The Streets, Skepta, Charlie Sloth, Duran Duran, We Are Festival and ABODE.
In the US, Pollen has partnered with festival brands including Disco Donnie, Brownies & Lemonade, Electric Zoo.
Music Business Worldwide
