Alison Lamb and Liz Northeast join FUGA as company bolsters London office

Downtown-owned FUGA has appointed Alison Lamb and Liz Northeast to its London office.

Liz Northeast joins in the newly created position of Client Relations Director EMEA.

Alison Lamb joins as Digital Accounts/Marketing Strategy Manager.

Northeast’s appointment at FUGA follows an eight-year tenure as VP International at The Orchard and more recently leading the UK Artist and Label Development team at AWAL. The exec is charged with client engagement, development and market intelligence.

Previously General Manager at Prolifica Management, Lamb was instrumental in developing marketing strategies for You Me at Six and Two Door Cinema Club.

Lamb will be working with FUGA’s UK clients and DSP partners on creative, dynamic marketing campaigns.

FUGA says that Notheast and Lamb are joining the company following success with British artist Will Joseph Cook’s album Something To Feel Good About (The Vertex) and ahead of a new partnership with Peter Doherty’s new label venture, Strap Originals.

Will Joseph Cook’s album Something To Feel Good About – for which FUGA commissioned an advertising campaign on TikTok – registered over 1.2 million videos on the video-sharing platform and has clocked up in total more than 60 million streams across all DSPs.

Signed to FUGA by Senior Director Business Development UK Charlie Dilks, Doherty’s new label is intended to serve as a home for his own music and other artists.

Strap Originals’ first release will be the single Oh Lover by Trampolene, out March, 12.

The label joins a FUGA roster of UK clients, including Domino, Ninja Tune and ie:music.

“The addition of Alison and Liz to our UK office staff adds further value to the FUGA service.”

Dorothée Imhoff, FUGA

Dorothée Imhoff, Managing Director FUGA UK/SVP EMEA, said: “The addition of Alison and Liz to our UK office staff adds further value to the FUGA service.

“With these excellent additions to our team, I am really excited about our ability to deliver the very best-in-class engagement, marketing and promotion services across our growing client base”.

“The increasing impact and profile of the London office offers our wide roster of global and UK clients a powerful and compelling partner to engage with.”

Pieter van Rijn, Fuga

CEO Pieter van Rijn, said: “In expanding our team in the UK, the increasing impact and profile of the London office offers our wide roster of global and UK clients a powerful and compelling partner to engage with in marketing and distributing their releases in what is traditionally one of the world’s strongest music markets.”

“Peter and I want to help artists who are not getting chances, deals and more importantly exposure in the current climate.”

Jai Stanley, Strap Originals

Said label Director, Jai Stanley: “Peter and I want to help artists who are not getting chances, deals and more importantly exposure in the current climate.

“To offer hope in what feel like pretty dark days right now. Artists we work with must fit the profile in terms of spirit, words, melody.”

“FUGA’s fresh approach, digital reach and expertise as well as some well placed on-platform advertising, has made them a great partner for our experience and enthusiasm and Will’s own creative ideas.”

Pat Carr, The Vertex 

Pat Carr, co-founder of The Vertex and owner of music marketing consultancy Remote Control Agency, added: “FUGA’s fresh approach, digital reach and expertise as well as some well placed on-platform advertising, has made them a great partner for our experience and enthusiasm and Will’s own creative ideas.”

Music Business Worldwide