Artist management company YMU has promoted Alistair White to Head of Streaming and Audience – UK Music.
Based in London, White, whose appointment is effective immediately will report directly to Iain Watt, Managing Director of the company’s UK music division.
White, who worked with Iain Watt for a decade including at Machine Management before the company was acquired by YMU in 2018, previously held the role of Streaming Strategy and Partnerships Manager.
His expanded responsibilities will see him develop processes for effectively identifying core and potential audiences so that YMU “can make more informed decisions, create more strategic campaigns and deliver a better service to its clients,” according to a release announcing his promotion.
Founded in 1984, YMU Group (formerly JGG) has offices in LA, London, Washington, New York and Manchester.
Artists represented by YMU Group include the likes of James Arthur, Years & Years, Blink 182 , Hannah Wants, Mark Ralph, Gary Barlow, Clean Bandit, Take That, Steve Aoki, Mika, Kurupt FM, Rejjie Snow and Danny Howard.
“This promotion is well deserved and recognizes the hugely important role he plays within our team.”
Iain Watt, YMU
Iain Watt said: “I have worked with Alistair for ten years both at Machine Management and latterly here at YMU. His understanding and strategic approach to our streaming and audience engagement activities offers invaluable insight and helps us plan highly effective campaigns for the artists we represent .
“This promotion is well deserved and recognizes the hugely important role he plays within our team.”
“Over the ten years I have worked with Iain and the team we have put that type of approach at the heart of everything we do so I am really happy to be given the responsibility of leading our efforts on that front.”
Alistair White
Alistair White added: “As an artist management company YMU is facing unprecedented challenges and it is vital that we apply strategic thinking to how we best identify and engage audiences for our clients.
“Over the ten years I have worked with Iain and the team we have put that type of approach at the heart of everything we do so I am really happy to be given the responsibility of leading our efforts on that front.”Music Business Worldwide
