New York-based Better Noise (formerly Eleven Seven Label Group) and Netherlands-based digital supply chain and marketing company FUGA, have signed a global marketing and distribution deal.
The arrangement sees Better Noise fully integrate its marketing and distribution activities with FUGA for ‘a strategic global approach’.
Better Noise is fully moving over to FUGA after five years of operating under a basic label software fulfilment agreement.
In addition to its extensive recent rebrand, Better Noise’s new signings include Five Finger Death Punch, The HU, AWOLNATION, AtlasGenius, and many others.
Recent and upcoming releases currently being worked collaboratively include; Five Finger Death Punch’s 8th Album F8 and works from The Hu, AWOLNATION, Bad Wolves, Fire From the Gods, Bleeker and Cory Marks, Mötley Crüe’s release of Dr. Feelgood 30th anniversary edition, and feature film soundtracks.
“Our marketing strategy with FUGA allows for our offices around the world to increase independent market share with Merlin while having a more robust direct relationship with our partners at the streaming services”.
Better Noise founder and CEO, Allen Kovac, said: “Over the last three years we have been averaging growth of 50 percent per year.
“Our marketing strategy with FUGA allows for our offices around the world to increase independent market share with Merlin while having a more robust direct relationship with our partners at the streaming services”.
“FUGA is in a strong position to provide Better Noise with the tools and services to seize global opportunities in a way that works best for them.”
Pieter van Rijn, FUGA
FUGA CEO, Pieter van Rijn, added: “Allen has always been a pioneer in his ability to reimagine the status quo and our strengthened partnership with Better Noise is testament to that.
“FUGA is in a strong position to provide Better Noise with the tools and services to seize global opportunities in a way that works best for them.’
“It’s been a privilege working with Allen and his team during the days of Eleven Seven and we’re pleased to be working with them more closely now as they embark on their new venture as Better Noise Music.”
