Amazon.com has launched its physical goods store in Mexico, selling CD and vinyl to the local market, amongst millions of other items.
According to IFPI data, Mexico was the 14th largest recorded music market in the world last year, pulling in US $130.3m – but that figure was down 1.4% year-on-year.
Physical sales fell 20.4% to $53.6m while revenue from downloads dropped by 22.9%.
Income from subscription streaming more than doubled to $10.75m in 2014, and it was a similar story for ad-funded streaming, which jumped from $13.64m in 2013 to $26.16m.
Amazon.com.mx, a Spanish-language website, will offer physical goods across Consumer Electronics, Kitchen & Home, Sports & Outdoors, Tools & Home Improvement, Baby, Health & Personal Care, Watches, Books, Music, DVD, Video Games and Software.
Consumers receive free shipping on orders above MXN 599 that are fulfilled by Amazon.
“Our mission at Amazon is to be Earth’s most customer centric company, and we strive to be the destination where people can find anything they want to buy online,” said Alexandre Gagnon, Director, International Expansion, Amazon.
“With Amazon.com.mx, customers in Mexico will find more of what they want – the largest selection in the country, low prices, fast and reliable delivery, all with a trusted and convenient experience.”
In addition, Amazon has invited local businesses of all sizes to use Amazon.com.mx as a marketplace.
In addition to mail order, customers in Mexico also have the option of picking up their purchases from hundreds of locations across the country.
“The expansion of Amazon.com.mx represents Amazon’s biggest international launch ever,” said Juan Carlos García, Country Manager for Amazon Mexico.
“With convenient and secure payment options and fast delivery, our goal is to deliver a world-class shopping experience for customers in Mexico.”
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