Amazon Music is expanding into merchandise.
The music streaming platform has integrated artist merchandise sales within its mobile app for US users and will also be selling exclusive products from select artists.
Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos.
A release states that this marks the first time that the company’s users “can discover new music, watch live streams, and browse a curated, Prime-eligible selection of an artist’s merch, vinyl, and more — all from the Amazon Music app”.
Amazon Music’s new merch feature differs rom rival Spotify, which offers merchandise sales via a third party company called Merchbar, which SPOT partnered with back in 2016 to integrate its retail listings into the streaming platform.
When you click the products displayed at the bottom of an artist’s profile on Spotify, your’e taken to Merchbar where you can complete the purchase.
A majority of Amazon Music’s merch is available with Prime shipping for Prime members, from artists including Billie Eilish, Jack Harlow, King Princess, Lady Gaga, and Gucci Mane while listening to their favorite music, uninterrupted.
To coincide with today’s announcement, Amazon Music is debuting exclusive merchandise collections from various artists, including a new line of apparel developed by Selena Gomez to celebrate her upcoming Spanish-language EP, REVELACIÓN, and an exclusive collection celebrating rock band, Weezer.
Amazon Music’s exclusive products also feature new merch from Gwen Stefani, Metallica, Queen Naija, Pentatonix, and Florida Georgia Line, and Queen.
In addition, Wale has made Amazon Music the exclusive online retail partner for his merchandise collection.
The exclusive merchandise is available in the Amazon Music app or online on the Amazon Music Merch Shop, on Amazon.com.
“I hope you enjoy what I’ve put together.”
Selena Gomez
“I wanted to offer my fans something special for the release of REVELACIÓN,” said Selena Gomez.
“That’s why I worked to develop a beautiful, new collection of exclusive merch for Amazon Music. I hope you enjoy what I’ve put together.”
“It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”
Sean McMullan, Amazon Music
Sean McMullan, Amazon Music’s Director of Artist Product and Services, said: “Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app.
“It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”
“Since the pandemic has temporarily eradicated the merch table, we’re really excited to have developed an exclusive collection of offerings with Amazon Music to bring the merch table directly to our fans.”
Weezer
Weezer said: “Since the pandemic has temporarily eradicated the merch table, we’re really excited to have developed an exclusive collection of offerings with Amazon Music to bring the merch table directly to our fans.
“We can’t wait to see everyone back on the road when it’s safe again to tour.”
Elsewhere in the world of merch, yesterday (March 9) saw UK-born ticketing platform and livestream platform DICE expand into the direct-to-fan merchandise business with the launch of Merch On DICE.Music Business Worldwide
