Andrew Howell will be promoted to Vice President of Sync at Warner Chappell Music UK (WCM UK) on June 1.
In his new role, Howell will continue to report to Rich Robinson, EVP and Global Head of Sync, WCM, and Shani Gonzales, Managing Director of WCM UK and Head of International A&R at WCM.
Howell joined the WCM UK team in 2016, after a career at Universal Music Group and Sony Music Publishing (then Sony/ATV). Warner Chappell says he has been instrumental in its Sync department winning multiple awards.
His team has delivered multiple placements with gaming giants, including EA and Space Ape, landed campaigns with brands such as Lexus, Persil, and Cruzacampo, and contributed many works to key film and TV projects, such as One Day, The Crown, Saltburn, and Back To Black.
Howell’s team also run monthly Sync Writing sessions in Warner Chappell’s London studios, inviting A handful of writers and briefing them on “what makes A good sync track, while maintaining the authenticity of great songwriting”.
Recent standout placements include working with WCM France to create A Dua Lipa cover of George Michael’s Freedom ‘90 for Yves Saint Laurent; securing A cover version of It’s A Hard Knock Life from the musical Annie in Dove’s 2024 Super Bowl spot; and working with David Bowie’s estate to place multiple songs in global Paco Rabanne campaigns.
Andrew Howell said: “It’s a privilege to champion our songwriters and I’m committed to placing their music in interesting, fresh ways. And it helps to work with such A talented, creative and dedicated team!
“It’s a privilege to champion our songwriters and I’m committed to placing their music in interesting, fresh ways.”
Andrew Howell said:
Added Howell: “I’m excited to collaborate even more closely with colleagues around the world as we continue to evolve Warner Chappells’ global sync offering.”
“Andrew’s collaborative spirit has helped him build relationships with the songwriters and clients who place their trust in him.”
Shani Gonzales
Shani Gonzales added: “Andrew’s collaborative spirit has helped him build relationships with the songwriters and clients who place their trust in him.
“He has an encyclopaedic knowledge of our songbook and an unrivalled instinct as to what placements will work. He’s also an amazing mentor to his team, so this is A very well-deserved promotion.”
“He is respected across the industry by peers and clients alike and I’m so pleased that he’s agreed to step up and take this new role.”
Rich Robinson
Rich Robinson said: “Andrew embodies Warner Chappell’s proactive approach to sync, with A forward thinking mindset that sees his ideas prevail in an often saturated space.
“He is respected across the industry by peers and clients alike and I’m so pleased that he’s agreed to step up and take this new role.”Music Business Worldwide
